Well it had to be a florist this week didn’t it? There are several good florists in our area and I am sure they will all be busy this weekend. The Urban Flower Company likes to do things a bit differently though, so if you aren’t into the whole red roses thing, but still want to wow somebody you love, they are bound to have want you need. And they were voted best local florist in the Time Out Love London Awards in November 2014.
The shop is the creation of Matt Richardson, whose tall-dark-handsome-with-stubble type look doesn’t rhyme with the stereotypical florist. He started the business when he was just 24 and as he says he wanted to, ‘shake up floristry’. As a boy he would help his father at work in Spitalfields Market which is where he fell in love with colour and form and the visual power of amazing displays created with simplicity and natural products. Today he brings that sense of wonder to his work with flowers and gets a thrill when people ‘get’ his creative story telling. People are at the heart of what he does as there is nothing more satisfying than the thrill of putting a smile on someone’s face. He admits that he is quite often asked to work his magic to get someone ‘out of trouble’, especially men – I expect it will be a very busy weekend!
The Urban Flower Company, 47 Park Road, N8 Tel: 020 8347 6236